Since the Foundation’s launch in 2012, the Board of Trustees has been hard at work putting in place robust granting, investment and administration systems to ensure Hawke’s Bay Foundation is well equipped to serve our community for  years to come.

Our strong and committed Board of eight Trustees all volunteer their time, and they have all personally given to Hawke’s Bay Foundation.

Our Trustees are available to visit you, your family, your community group or business to talk about how you can get involved and give back to the region you love, in the most effective way.

Jules Nowell-Usticke


Jules Nowell-Usticke was the manager of the Hawke’s Bay Foundation for four years before becoming Chair.  Jules’ professional life was predominantly in the hotel industry, where she was regional Director of Sales & Marketing with two major international hotel groups. She moved to Hawke’s Bay with her family in 1995 and feels strongly about giving back to the Hawke’s Bay community, that she feels very privileged to be a part of and is a passionate and dedicated volunteer.

Brian Martin


Brian Martin is a professional director and Fellow of the College of Chartered Accountants. He has spent most of his career as a partner and managing principal in the chartered accountancy, stockbroking, financial advisory and consulting sectors. 

As a Trustee on the Eastern and Central Community Trust he was closely involved in developing the Trust’s investment policies. Brian has held directorships with local companies including, Unison Networks Ltd, Mission Estate, Royston Hospital Ltd and Rural Equities Ltd. 

James Williams


James Williams has farming interests. He is a trustee on four private charitable trusts, principally the Frimley Foundation, and a member of the Grants Selection Committee of the Springhill Charitable Trust.

Andrew Wares


Andrew Wares is a partner in the law firm Sainsbury Logan & Williams and specialises in commercial law. Andrew grew up in Hawke’s Bay and returned with his wife to raise their children here. Andrew’s governance experience includes President of the Hawke’s Bay Medical Research Foundation and is a former board member and chair of Napier Central School.

Sam Howard


Sam is an Investment Advisor with First NZ Capital. Brought up and educated in Hawke’s Bay, Sam returned home with his family in 2010 to make a life in Hawke’s Bay. He loves the province and wants to see it prosper. For him that means participating in making Hawke’s Bay better and not waiting for others to do it. He also chairs the Clifton County Cricket Club Inc and served as the chair of the CatWalk SCI Trust.

Jessica O’Sullivan


Jessica O’Sullivan is a strategic planning consultant in the health and wider public sector in Hawke’s Bay. Previously a lawyer, Jessica practised in Auckland, London and Beijing before returning to New Zealand to make Napier her adopted home. Twelve years and two small children later, she can’t imagine living anywhere else.  Jessica is also a trustee of the Royston Health Trust Board.

Sarah Mulcahy


Sarah is an independent consultant working in the health and social sectors. She was brought up in rural Central Hawke’s Bay and is passionate about the potential and prosperity of the region. Professionally Sarah has extensive experience in senior management roles within government and non-government organisations in New Zealand and the UK. Now settled in Hawke’s Bay, she is a board member of Directions Youth Health Service, a member of the Hawke’s Bay Lotteries Committee and has served as an elected member of the NZ Ministry of Health NGO Council. Sarah has travelled extensively and participated in international community development projects.

Giles Pearson


Giles was appointed as a trustee in July 2016.  Giles is a Chartered Accountant and a director and part owner of Accountests Ltd, a start up company specialising in technical competency testing for those looking to hire accountants.  Previously Giles was a partner with PricewaterhouseCoopers (PwC) in Hawke’s Bay for 18 years, a past chairperson of the Napier Intermediate Board of Trustees, and a past trustee on the boards of Napier Central School and the Napier Kindergarten Association.  Giles wants to use his skills to improve quality of life for the residents of Hawke’s Bay, and the Foundation is an ideal way to achieve that.

Craig Hay


After 15 years living and working in London and Auckland, Craig returned to Hawke’s Bay in 2002. Craig’s background is in engineering and marketing, but he entered the hospitality industry by restoring Greenhill, a colonial Hawke’s Bay homestead where he established a luxury lodge. The skills he gained here were later applied to the restoration and operation of the Art Deco Masonic Hotel in Napier. Craig is a founding Patron and Trustee of MTG Foundation.
Craig strongly believes that gifts and future bequests that stay within Hawke’s Bay have a strong connection to the wellbeing of our community.

Hawke’s Bay Foundation has four part-time staff members, each bringing their own experience, knowledge and skills to the team. Some provide their time as a donation, and wages paid by the Foundation total less than one full-time employee. These costs are met by generous corporate and individual partners.

Linda Calder

Development Manager

Linda was born in Hawke’s Bay and spent her childhood in Hastings, Havelock North and Wairoa, before setting sail for the bright lights of London and Southern Africa. She eventually returned to Hawke’s Bay with her family. She has spent the last 6 years in the fundraising/not for profit world and gets a huge thrill when matching a donor with a cause that they care about.  She is passionate about Hawke’s Bay and also about the difference that the Foundation is going to have on generations to come.


Bev Penny

Finance Officer

Bev has lived most of her life in Hawke’s Bay, raising her family and enjoying everything the region has to offer. She has worked mainly in finance and has a Bachelor of Computing Systems, but has a preference for working in the ‘not for profit’ sector.

Bev has been with Hawke’s Bay Foundation for the past five years and is instrumental in the office. She also manages the distribution process alongside the distribution committee.

Fiona Knobloch

PR / Comms

Fiona was born and bred in Hawke’s Bay and has spent much of her adult life living and raising her family here. She works with the Foundation on a part-time basis, helping with communications, PR and marketing. Outside of the Foundation, Fiona works as a marketing and communications consultant, working with a range of businesses and not-for-profits. She loves being part of an organisation which is truly making a difference in the region she loves.

Amy Bowkett

Administration Co-ordinator

Amy recently returned to live in the Hawke’s Bay after 8 years in Tauranga, where she was Administrator for the Acorn Foundation. Born and bred in Napier, she is thrilled to be working within the charitable sector again in her favourite part of the world. Her background in administration and IT includes working with law firms and investment banks.

She makes the most of where we live with her husband and two small children by exploring the cycle trails and hiking the hills.